1. Introduction
Prestige Auto Group ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information through our website and related services. By accessing and using our website, you agree to the terms of this Privacy Policy.
2. Information We Collect
We collect personal information in the following ways:
2.1 Contact Form Submissions
When you submit our contact form to inquire about vehicles, services, or general information, we collect:
- Your full name
- Your email address
- Your message or inquiry details
- Phone number (if voluntarily provided)
- Vehicle interests (if specified)
2.2 Email List Signup
If you opt in to receive our newsletter or promotional emails, we collect your email address and may collect your name for personalization purposes.
2.3 Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and remember your preferences. These may include:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand how visitors use our site
- Preference Cookies: Remember your settings and choices
- Marketing Cookies: Used for retargeting and promotional purposes (only with consent)
2.4 Automatic Information
When you visit our website, we automatically receive and record information such as:
- IP address
- Browser type and version
- Operating system
- Pages visited and time spent on site
- Referral source
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 Responding to Inquiries
We use your name, email address, and message to respond to your contact form submissions, answer your questions, and provide information about our vehicles and services.
3.2 Email Newsletter and Marketing
If you have opted in, we use your email address to send you newsletters, promotional offers, new inventory alerts, and other marketing communications related to Prestige Auto Group.
3.3 Website Improvement
We analyze website usage patterns and user behavior to improve site functionality, design, content, and overall user experience.
3.4 Legal Compliance and Fraud Prevention
We may use your information to comply with legal obligations, enforce our terms of service, and protect against fraud or security threats.
4. Third-Party Service Providers
We may share your personal information with trusted third-party service providers who assist us in operating our website and conducting our business. These include:
4.1 Email Service Provider
We use a third-party email marketing platform (provider: [PLACEHOLDER: Email Service Name]) to manage our newsletter and promotional email campaigns. Your email address and name may be stored by this service to deliver communications you have opted into. This provider is bound by confidentiality agreements and is prohibited from using your information for any purpose other than providing email services to us.
4.2 Website Analytics
We may use analytics services to track and analyze website traffic and user behavior. These services may place cookies on your device and collect information about your browsing activity.
4.3 Data Processing Agreement
All third-party service providers are contractually obligated to process your personal information only in accordance with our instructions and to maintain the security and confidentiality of your data.
5. Cookies and Tracking
Our website uses cookies and similar tracking technologies. You can control cookies through your browser settings. Disabling cookies may affect website functionality and your user experience. Some cookies are essential for the site to work properly, while others are optional and require your consent.
5.1 Cookie Consent
We obtain your consent before placing non-essential cookies on your device. You may withdraw your consent at any time by adjusting your browser settings or contacting us directly.
5.2 Third-Party Cookies
Third-party service providers (such as analytics platforms and advertising networks) may also place cookies on your device. We encourage you to review their privacy policies to understand how they use information collected through cookies.
6. Data Security
We implement reasonable and appropriate technical, administrative, and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Specifically:
- Contact Form Data: Retained for up to 3 years to respond to inquiries and maintain customer records
- Email List Data: Retained while you remain subscribed to our newsletter, and for 6 months after unsubscribing
- Analytics Data: Typically retained for up to 2 years
8. Your Rights and Choices
Depending on your location and applicable laws, you may have the following rights:
8.1 Right to Access
You have the right to request access to the personal information we hold about you.
8.2 Right to Rectification
You have the right to request correction of inaccurate or incomplete personal information.
8.3 Right to Erasure (Right to Be Forgotten)
You may request that we delete your personal information, subject to certain legal exceptions.
8.4 Right to Opt-Out
You may opt out of receiving marketing emails from us at any time by clicking the "Unsubscribe" link in any email or by contacting us directly.
8.5 Right to Data Portability
You may request a copy of your personal information in a portable, machine-readable format.
8.6 Right to Restrict Processing
You may request that we limit how we use or process your personal information in certain circumstances.
9. GDPR and CCPA Compliance
If you are a resident of the European Union, European Economic Area, United Kingdom, or California, additional rights and protections may apply:
9.1 General Data Protection Regulation (GDPR)
If you are an EU resident, you have rights under GDPR including the right to withdraw consent, lodge a complaint with a supervisory authority, and exercise the rights listed above. We process your data based on your consent or our legitimate business interests.
9.2 California Consumer Privacy Act (CCPA)
If you are a California resident, you have the right to know what personal information we collect, delete your personal information, and opt-out of the sale or sharing of your information (if applicable).
10. Children's Privacy
Our website is not intentionally directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 13, we will take appropriate steps to delete such information. Parents or guardians who believe their child has provided information to us should contact us immediately.
11. Third-Party Links
Our website may contain links to third-party websites, social media platforms, and other online services. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of third-party sites, and we encourage you to review their privacy policies before providing any personal information.
12. Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, law, or other factors. We will notify you of material changes by updating the "Last Updated" date at the top of this policy and, if necessary, by providing additional notice. Your continued use of our website following any changes constitutes your acceptance of the updated Privacy Policy.
13. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a privacy concern, please contact us:
Prestige Auto Group
Address: [PLACEHOLDER: Full Physical Address]
Email: [PLACEHOLDER: privacy@prestigeautogroup.com]
Phone: [PLACEHOLDER: Phone Number]
Data Protection Officer: [PLACEHOLDER: Name and Contact Info, if applicable]
We will respond to your requests within the timeframe required by applicable law (typically 30 days, or 45 days for GDPR requests).